Height of hypocrisy?

How else can you explain this so-called 'initiative' (hmmph!) by the almighty Coca Cola in light of atrocities like this. (On a personal note...I'm currently on a 'sabbatical' from consuming any product which, to my knowledge, has been manufactured by them. Not that this is a fashion statement or is going to affect the company in any manner, just a matter of principle for me...though I'm no eco-saint....far from it.)

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